YOUR BUSINESS AND THE INTERNET
- Frank James
What is your business losing by NOT having a Website?
... Customers.
It’s that simple.
There are several benefits of advertising & marketing your business online, as opposed to the more traditional advertising mediums such as phone books, magazines, newspapers, radio and television.
Ads strategically placed where customers looking for your particular
products or services will see them.
MUCH more cost effective.
Reaching an unlimited base of potential customers.
Advertising that can be changed “on the fly”.
24-7-365 Advertising
Being able to "track" the success of your online campaign.
Show pictures of your work, and have the ability to change them
whenever you need.
With a website, your business gains instant credibility.
More convenient for potential customers to find you and be introduced to
your products and services.
Why Every Small Business Needs a Website
The internet is the 1st, and in most cases, the only tool today’s consumers use to search for the products and services they are in need of. If potential customers can’t find your business online….they will find someone else’s.
Popular “reasons” for not having a website:
I’m a small business
I’m a home based business
A website will cost me thousands of dollars
I don’t think I’ll get any business from a website
All of my customers are local, they can find me in the phone directory
The truth is that all small businesses should have a website. It doesn’t need to be large; and, it doesn’t need to cost you thousands of dollars to have one created and maintained. A small, simple, yet professional website is all that is needed to get your name out there and provide general information to potential customers.
10 Reasons Small Businesses Should Have a Website
Your website is your business card to the multitude of people who are
online
searching for the product or service you are offering.
After your customers find your product or service, your website will allow
them to
contact you easily and quickly via your channel of choice (email,
phone or fax).
Your website is accessible to your current and future customers 24 hours
a day,
7 days a week.
A quality website adds credibility to your business (and a poorly designed
website
will hurt your credibility).
Your website allows you to introduce yourself to your customers in an
image rich and descriptive way.
Your website allows business owners to reveal their personal side and or
community activities engendering trust and loyalty in their customers.
In today's business environment, businesses are expected to have an
online presence. This expectation will only increase.
Your website is an extremely useful tool for answering your customers
frequently asked questions (FAQs).
To enhance and extend all printed marking materials with a link to your
website.
Your website is the cornerstone of any current or future online marketing
campaigns.