ARTICLE :
5 BENEFITS OF A WELL-DESIGNED ECOMMERCE SHOPPING CART

Since the invention of the Internet, the evolution of online website sales has grown to unimaginable heights due to quality ecommerce shopping cart programming. Free basic functioning checkout buttons are available through membership with low-end hosting sites, to online business owners with simple website stores. However, the most basic shopping carts come with their limitations, generally causing reduced sales due to customer confusion and frustration.

1) Intuitive Construction Design - Creative website programmers have begun building intuitive-constructed online stores that have a natural navigational flow build into the design. The potential buyer can easily see the products available for purchase, read the product description, along with customer feedback and specifications. When wanting to make a purchase, they simply click the "Add to Cart" button, typically placed next to the product's picture or description.

2) Compare Like Items - Some quality shopping carts have "Compare" buttons that allow the potential customer the opportunity to "comparison shop" similar items. This functionality can produce increased sales and fewer returns as the shopper qualifies the merchandise or service as the exact item they wish to purchase.

3) One-Stop Completed Sales - Unlike free basic ecommerce shopping carts, well-designed carts finalize the purchase completely at checkout. Calculating taxes, insurance, and shipping costs, the sale is completed in one stop, eliminating human intervention to close the sale. The customer feels assured that they have completed their purchase and that the item is ready for delivery. Ease-of-use and simple, but effective, design gives the customer a sense of security and high level of comfort, providing the potential of future repeat business from a loyal consumer.

4) Multi-Tasking Ecommerce Shopping Cart - Providing more than just a place for customers to purchase merchandise, goods and services, some high-end ecommerce shopping carts are built for multi-tasking. Managing inventory control and product listings, many programs can generate reports, and maintain data for export to spreadsheets and bookkeeping applications.

5) Expansions and Add-Ons - When making a decision on which ecommerce shopping cart is best for a specific type company, it is important to consider software upgrading or expansion. As the online business grows, upgrading to a larger, more capable program might be required. Easy application upgrades and add-ons programmed into the application will save the business money by eliminating the need to purchase a new software program for increasing future sales.

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