ARTICLE :
BENEFITS OF GOOD WEB DESIGN

What are the benefits of a Good Web Design?

A well designed website focus on two very important criteria – what its target customers are looking for when they visit the website and what the search engines are looking for as they rank and source websites amidst millions of others.

Since the website is the medium which speaks for you will gain the respect of customers and visitors alike if you have a well-crafted web page that is both informative and visually impressive.

A professionally designed website throws across the message that your website is important to you. By including only relevant information that you take the trouble of updating from time to time you instil trust among your customers who will then view you as honest and reliable.
A good and balanced web design also brings you more traffic in that it allows you to score the highest search engine rankings. And your popularity on the rankings could lead your business to have a larger web presence thereby increasing the potential for sales.

A good website must not only bring in target customers to visit your website but also convert them into confirmed buyers. Visits can turn into purchases when your target customers stay to make repeated purchases, which will ultimately lead to soaring profit figures.

What then is a well thought out website designed to make a positive impact on your sales? A website that has been carefully crafted will have good navigation; it will prominently display all your products or services; it will have points of contact that are clearly visible to all browsers; it should have clear and concise text that is inviting to read and does not cause information clutter. These simple rules that you follow will create a website that you can term “successful” in that it works wonders for your business.

An ugly debate rages between graphic designers who stress on fancy graphics to make a website visually impressive and SEO consultants who prefer lots of 'ugly' keyword-rich text, bullet lists, and text links. What needs to be kept in mind however, is that, for a website to be “discovered” by visitors it needs to have a good technical design that allows it to be found and indexed by search engines. Browser compatibility and the viability of publishing for WAP, Digital TV and other media are key issue that determine the access to a website by visitors.

At the end of the day visitors like websites that are easy to use and easy to navigate. A properly designed website makes for better and cost effective website maintenance.

So, drive the traffic and reach more and more customers. Reap the benefits of good website design.

Article Source: http://knol.google.com/k/debdulal-das/benefits-of-a-good-web-design/sv0gr7p780jm/4#